Edge Advise

Edge Advise

Selling-is-part-of-Hygienists-job

Like it or not, Selling is a part of a Hygienists job

I was working with an office a few weeks back, and one of the hygienist’s told me she “hated feeling like a salesperson in the office”.  I sat and thought about what she said as well as how often I heard similar statements from other hygienists.  As a general rule, and I can say this because I AM a hygienist, we hygienists do not like talking about money with patients.  We want

Read More
Beware-The-Pitfalls-of-a-Lazy-Practice-Brand

Beware The Lazy Practice Brand

As practice owners, it’s clear your demand for high standards, a strong skill set and entrepreneurial spirit put you where you are today. While these skills are essential when opening and running a successful practice, it’s not enough to keep your patient roster fully scheduled. You need to make a quick and significant impact on potential patients in order to convert them into actual patients. We all recognize the importance of a

Read More